BEATS
Sound Beyond SoundBeats prioritizes heavy bass, which is crucial for hearing impaired people who rely on sensory sound experiences. We created a campaign about feeling sound, not just hearing it.
CW: Trey McMillan
ST: Hanah Hugeback, Kevin Nguyen
Print / VR Ads
![](https://freight.cargo.site/t/original/i/f8c3d279c31dfd9e08c36e61b3a2834df75b75f9b5bfdc69edba1786a0814ab4/Screen-Shot-2022-02-11-at-2.29.43-PM.png)
Deaf musicians often take off their shoes to feel sound vibration through the floor. We leveraged Beats’ relationship with Nike to create a vibrational shoe that responds to music you play in your Beats headphones.
![](https://freight.cargo.site/t/original/i/06e9a8591b684729687eb53f693dbbff7dece4e8b8d54981bf1bbee8feeba02c/shoe.png)
![Beats "Soundwave" shoes can be purchased in a bundle with headphones.](https://freight.cargo.site/t/original/i/0a8f649e7aba70c6313eaf4628bcc0be079a00230e0e55dba86e3fa311f5be6b/unnamed.png)