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BEATS

Sound Beyond Sound

Beats prioritizes heavy bass, which is crucial for hearing impaired people who rely on sensory sound experiences. We created a campaign about feeling sound, not just hearing it.

CW: Trey McMillan
ST: Hanah Hugeback, Kevin Nguyen 

Print / VR Ads




Soundwave: Beats x Nike
Deaf musicians often take off their shoes to feel sound vibration through the floor. We leveraged Beats’ relationship with Nike to create a vibrational shoe that responds to music you play in your Beats headphones.





Beats "Soundwave" shoes can be purchased in a bundle with headphones.