BEATSSound Beyond Sound
Beats prioritizes heavy bass, which is crucial for hearing impaired people who rely on sensory sound experiences. We created a campaign about feeling sound, not just hearing it.
CW: Trey McMillan
ST: Hanah Hugeback, Kevin Nguyen
Print / VR Ads
Soundwave: Beats x Nike
Deaf musicians often take off their shoes to feel sound vibration through the floor. We leveraged Beats’ relationship with Nike to create a vibrational shoe that responds to music you play in your Beats headphones.