CAPITAL ONE
(”Hello, World”)
Tech has a bad rep for being heartless, when in reality techies spend their entire careers helping people. I have a brief past life as a UX designer, so I know first hand how deeply techies care about their users. Time to dispell the reputation.
Strategist: Karah Smith
Brand Manager: Tiffany Boggs
Manifesto
What this campaign is all aboutOwn the Convo
Preroll ads for general audienceWin the People
Sponsored Ads on Social - Reddit and Twitter![](https://freight.cargo.site/t/original/i/2b84128b4586848aee8ccdcf9025d4d6854e03ac70b2d40466c7aeee8146bf8d/gif1.gif)
![](https://freight.cargo.site/t/original/i/f3b1340321e3de30d6f8a3a7e472e1de6a180342d3f5af88bae8127d45c54aa7/ezgif-5-c463156111.gif)
Win the Techies
Ads on Tech Platforms![](https://freight.cargo.site/t/original/i/b453bcb1163a55993556cea0afa34e4801f4dda4331a93bfff225b1084efb59a/unnamed-1.gif)
Drive the Convo
Digital College Brackethon - March Madness style hackathon on Twitch![](https://freight.cargo.site/t/original/i/c8d3a6c6c4b8c32faa6d428cfb20d672cbd722925c13fa221f021c6f6ce25742/bracketthon.png)
![](https://freight.cargo.site/t/original/i/10d4d9de7c5a117aa2444cf2ae60d7bed59b8b48d8b1a212dea23cf41c06271d/app.png)
![](https://freight.cargo.site/t/original/i/a41d5dd359aceb57a84a08c107c657a356e2cf952b08e112dcfe999a64b9ba64/screens.png)
Drive the Convo x2
Eno personal finance bot on Reddit![](https://freight.cargo.site/t/original/i/3fccb3969bed5bc6e65db7e7f3905970a90a5d9b0786fd8420384e078133ada0/eno.png)