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CAPITAL ONE

(”Hello, World”)


Tech has a bad rep for being heartless, when in reality techies spend their entire careers helping people. I have a brief past life as a UX designer, so I know first hand how deeply techies care about their users. Time to dispell the reputation.

Strategist: Karah Smith
Brand Manager: Tiffany Boggs

Manifesto

What this campaign is all about



Own the Convo

Preroll ads for general audience



Win the People

Sponsored Ads on Social - Reddit and Twitter



Win the Techies

Ads on Tech Platforms



Drive the Convo

Digital College Brackethon - March Madness style hackathon on Twitch





Drive the Convo x2

Eno personal finance bot on Reddit