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Waste Liberation Movement

Do Good is a chicken company dedicated to stopping climate change. And the truth of climate change is so insanely crazy, it sounds like ramblings of a conspiracy theory... 

CW: Cara Toebbe

Brand Act

A conspiratorial stunt for change

Look & Feel

What the movement looks like

Pre-Thanksgiving Event

Hyping up the brand act via social & sketchy flyers

During Thanksgiving

Trashy Macy’s Parade Takeover

Post Thanksgiving

Check out our live instagram @waste_liberation_front

Public Access

Our tone on local television featuring Gary, one of our own

The Outcome

The jig is up, Waste Liberation is revealed as Do Good conspiracy