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MALDON

It’s just good salt.


Maldon is a fancy finishing salt. But to the family who’s made it for generations, it’s just good salt.

CW: Kat Worrall
Co-AD: Taylor Brazukas

TV Spot

Youtube preroll and TV



Print

Wildpostings and in luxury malls





Social

John appears on Maldon’s social accounts

    

Engagement

John’s appearence in luxury magazines encourages consumers to engage with him




John’s Viral Moment

John becomes begrudgingly famous




John rises to fame