MALDON
It’s just good salt.
Maldon is a fancy finishing salt. But to the family who’s made it for generations, it’s just good salt.
CW: Kat Worrall
Co-AD: Taylor Brazukas
TV Spot
Youtube preroll and TV![](https://freight.cargo.site/t/original/i/31fe8c6515cf3f583828cbccf8db0d90130fc25ae477f4884c4161535472b46e/details6.png)
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Social
John appears on Maldon’s social accountsEngagement
John’s appearence in luxury magazines encourages consumers to engage with him![](https://freight.cargo.site/t/original/i/c92ebbe4c25a39a8adb6dca2c575c41e8c1b9d9c7c64d395682c70056740bdc1/ezgif-3-a8e38018e1.gif)
John’s Viral Moment
John becomes begrudgingly famous![](https://freight.cargo.site/t/original/i/96c393c11c7185b7a7002a7a4512deea4e153c355b28a369fceadae8918778af/johnig-2.png)
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![](https://freight.cargo.site/t/original/i/ff6a4d74e356b7c7e8dc0d7f65273498887257bdbd4dbcffffd6f6c67b80e26e/Magazine-Mockup.png)
John rises to fame