It’s just good salt.
Maldon is a fancy finishing salt. But to the family who’s made it for generations, it’s just good salt.
CW: Kat Worrall
Co-AD: Taylor Brazukas
TV SpotYoutube preroll and TV
SocialJohn appears on Maldon’s social accounts
EngagementJohn’s appearence in luxury magazines encourages consumers to engage with him
John’s Viral MomentJohn becomes begrudgingly famous
John rises to fame