fan truth highlight reel: breakfast
role: art director
copywriter: edo ohayon
acd: kevin kaminishi
acd: katie d’agostine
ecd: eric helin
producer: cris flores
if you gotta love the shit you sell, i should be safe with mcdonald’s breakfast. this work was for fan truth highlight reel, an always-on mcdonald’s campaign that has had some of the most sustained platform success for mcdonald’s.