fan truth highlight reel: nugs and burgs
role: art director
copywriter: edo ohayon
acd: kevin kaminishi
acd: katie d’agostine
ecd: eric helin
producer: cris floresthe true essence of my work for mcdonald’s comes down to this: selling burgs and nugs. fan truth highlight reel is an always-on ad campaign that has had some of the most sustained platform success for mcdonald’s, pretty proud of that.