fan truth highlight reel: filet o’ fish
role: art director
copywriter: edo ohayon
acd: kevin kaminishi
acd: katie d’agostine
ecd: eric helin
producer: cris floresfilet o’ fish deserves some love, so we made work just for it within our always-on work for McDonald’s. this work is a part of the always-on fan truth highlight reel campaign, and has had some of the most sustained platform success for mcdonald’s.