fan truth highlight reel: nugs and burgs
role: art director
copywriter: edo ohayon
acd: kevin kaminishi
acd: katie d’agostine
ecd: eric helin
producer: cris floresmcdonald’s fries are world famous for a reason. this work was created for fan truth highlight reel, an always-on ad campaign that has had some of the most sustained platform success for mcdonald’s.