zoe alexander



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art director @ wkny
illustrator @ home



mcvalue

role: art director
copywriter: edo ohayon
acd: jeffrey rozman
acd: aaron araya
ecd: eric helin
producers conner harville, zaynah ahmed 
design: james hughes, liam hamill, tyler smith


we created the new value menu at mcdonald’s, from name to logo, “mcvalue.” then introduced it to the world with john cena, and kept it going with many (so, so many) flipping trays. scroll to very bottom for cena pic.